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Ethics and Etiquette in Web Copywriting

August 17th, 2018

When buyers of a product read its web copy, they often form an impression of the entire business through it. They base their opinion through the language of the web copy writing they come across.
Every coin has two sides. The internet isn’t exempt from this fact. Web development and web copy writing have gained momentum, they have become much sought after skills. There is a down side though. How much faith can you put on what you read on the web?

A web copywriter may just present some facts in a believable manner but which may not be true. It’s not as if this hasn’t ever happened. What do you do then? Misleading information presented in the web copy harms the image of the organization behind it. For in a very real sense, the web copy writing of that product represents not only the product but also its makers.

This is where, old-fashioned as it may seem, ethics comes in. Being a web copywriter imposes on you a certain power. The power of the written word. There can’t be a hard and fast rule to gauge ethics and so, many a time you’ll find people shying away from buying products online, even of those deluged by marketing hype. A web copywriter has to be more informative and logical. An ethical approach to web copy writing keeping in mind etiquette reverses the declining public confidence in marketing.

If from paragraph one all you do is trying to sell your product, the web copy writing material is counterproductive to your sales purpose. Instead, when writing for the web, we must keep in mind the Internet’s informative aspect. The copy isn’t about giving a blow by blow summation of the product. You’ve got to stick to facts but also remember not to blandly launch sales pitches everywhere. Chances are that a too direct marketing approach may have the opposite effect.

People are turned off when they find too much of persistence and want of finesse on the other end. So, a web copywriter isn’t a salesman. Ethics as well as etiquette are the subtler qualities you need to reflect in your copy when writing for the web.

The moment the reader thinks you’re trying to snare him into buying something, you’re sending out negative vibes. Web development has to consider the structure of the internet and the fact that it is communication through the written word. If you have a polite style of writing and gradually introduce the product, it definitely reads better than launching headway into where to click and how much to pay.

Corporates too have realized the importance of ethics and etiquette on their websites, so if you want your copy to succeed you’ll have to keep these principles in mind when writing for the web. Ethics and etiquette in web copy writing and even web development as per studies, promotes long term business success and profit. So, such marketing content doesn’t merely rely on words but on attitude, character and manners as well!

Thriving With Web Design and Development

August 16th, 2018

If you are a Web Designer or Web Developer, you most likely have asked yourself “Where is the work? How can I utilize my skills for a living?” The first answer that comes to your mind is “new businesses”. This in many cases is not accurate and you will not succeed or gain new clients with a marketing goal only targeted to new businesses. You have heard that you must find or achieve a niche when marketing a business or product right? The same rules apply.

Web Designers and Developers seem to compete for projects, so it seems only natural to find the source of business from the start and hopefully bid and win the job over “the other guy”. Other industry specialists such as Domain Investors and other Web Developers already have the projects and established capital, marketing plan, and usually a concept for their project or campaign and you better believe they need your assistance. This is not going to be the time to bid on a project and make $4,000.00 per job but instead is ideal for you to reply to their plea for help and offer “assistance” at a reasonable business to business rate.

So, where do you find other established Internet Professionals? Your first thought is probably SitePoint or some other forum or marketplace and while these are excellent establishments and offer a huge community of diverse web professionals. I feel that jumping into an existing community to solidify your brand or services from ground zero is not appealing and typically attracts the wrong attention. Realizing that exposure and conversions will not happen over night will prevent bogus attempts to get your name out. Create a task list for your promotion efforts and reserve a slot in each workday dedicated to writing helpful articles, providing scripts or designs for public use, and offering relevant insight in areas where help is needed while displaying your contact information (without over-doing it).

Remember every key stroke represents your business, you will achieve richer more targeted, quality results with a patient, proactive approach.

Web Typography For the Element of Design

August 16th, 2018

When designing your site you may want to decide what font you are going to use before you start writing your content. Each different style of font will render differently depending on your operating system and your web browser. You web typography will also have a different effect on each area of your site. There are a few things to watch for when deciding which font to use. There are several different fonts are the safe typography for web development.

Sans-Serif Font and Serif Fonts

To start things off there are two general categories of fonts. There are sans-serif and serif fonts. A sans-serif is most common with Arial and Verdana on a Windows operating System and Helvetica for a Mac operating system. Sans-serif fonts have no flat spots on the text. These small flat spots have a nick name of feet. A serif font is Times New Roman and is the most popular serif font that developers use. The best way to determine if your font is serif font or a sans-serif font is to look at the bottom of the text. Serif fonts have small feet at the bottom of their text and sans-serif fonts have clean cut offs at the bottom.

Windows Fonts Linux Fonts and Mac Fonts

Each operating system has different style of fonts. Of all the popular operating systems, most of them have the same fonts. There are a lot of windows fonts that are not supported by the other operating systems. Windows Vista has added a lot of different fonts to its operating system. If you choose a font that isn’t support by the operating system, this will force the operating system to choose one. The result can crash your web design. But choosing a font that is supported by all operating systems will keep you design safe from rendering incorrectly.

Web Safe Fonts
These typography fonts have been common to all versions of Windows, Linux and Macs:

  • Andale Mono
  • Arial
  • Arial Black
  • Century Gothic
  • Comic Sans MS
  • Courier New
  • Helvetica
  • Georgia
  • Impact
  • Times New Roman
  • Trebuchet MS
  • Verdana

Finding your Web Typography

When finding your font-family you need to find a good size and weight. Font size can be very important. Make sure that you font size is readable on all operating systems and browser. Font sizes verify between operating systems. A font size of 12pt on a Windows operating system is smaller than a font size of 12pt on a Mac operating system.

Font weight is also by the font size. When choosing a bold font weight, size can change how much bold effects your font. A small font size will take a small amount of bold, where a bigger font size will give it a stronger bold. Bold is really use for focus points and important items.

Typography can be Fun!

There might be fonts on your developing computer that you might love. But it might not be the best choice to use for your site. Play around and be creative with your web typography. Just keep in mind what your users will be using different internet browsers and operating systems. If their computer can’t find your font, it will be the computer’s choice by default. This could change the whole outlook of your page. Always check your pages in different browser and operating systems. An easy way to do this is to use a website called BrowserShots. (www.browsershots.org) It will run your website throw different scenarios of internet browsers and operating system and output the results in thumbnails.