Find Web Developers
Find Web Developers

Choose the Right Web Specialists

September 1st, 2018

A very common feature of a lot of web design agencies is that they will claim that they can do everything, from web design, to web development, search engine marketing, pay per click and even email marketing. Unless the agency is huge with lots of specialist departments, it is highly unlikely that they will be specialists in all areas.

Web design requires a creative flair and being able to use graphics packages. Good web designers usually have an artistic bent and training.

Web development on the other hand involves being trained in computer programming and knowing various languages and technologies. It involves being able to program efficiently in languages such as PHP, C# and Java as well as how to interact with databases such as SQL Server and MySQL.

There is a degree of cross over. Both designers and developers are likely to be efficient at registering a domain name and setting up hosting but it is useful to think of designers as people dealing with the “front end” – the things that look nice in your web browser – and the developers as the people who are making it all work behind the scenes.

It is common for a digital agency to have specialists in both design and development however you may find that a one man operation is unlikely to offer top quality in both.

Then there are the Search Marketing specialists which splits into Pay per Click and Search Engine Optimisation. Both of these niches require a full time job to keep up with the latest news. PPC specialists need to acquire the qualifications for the large Ad agencies and SEO specialists need to keep up with all the latest news on changes in algorithms to provide the best possible services to their clients.

It is impossible for a single person to claim to be a specialist in all fields – be wary of anyone claiming to do so. Investigate how they can provide all services. It may well be that they outsource to other agencies to provide the other services which is a great solution and gives you a single point of contact – however make sure you have the full picture before signing on the dotted line.

SEO Is a Must for Web Designers and Developers

August 31st, 2018

In the past, SEO was more of an option. Today, however, it’s no longer an option, it’s a must have! If you want your websites to be able to compete with the others that are out there, search engine optimization is crucial. How is this achieved? You have to learn the technique of SEO. Once you’ve learned it, and can implement it, search engines will pick up on the web sites you’ve designed. All companies will be requiring this, so if you haven’t learned how to use SEO yet, here’s what you need to learn.

First, knowing keywords, what they are, figuring out which are the most popular, and where to place them will be very beneficial. This new language boils down to three main words; “On page,” “Off page” and “Search Engine Friendly.”

Furthermore, you’ll need to understand and implement the following:
• Choosing effective domain names for the website
• How to properly use meta tags
• External and internal linking
• Learning how to properly optimize all your web pages and content without overloading it
• What search engine spiders are and how they extract information from websites
• Learning how to make a website flow well and how to satisfy the reader

If you don’t learn these necessary elements, your websites may never reach a reader. It’s that important. As a web designer and developer, you’re subjected to change constantly, so it’s extremely critical to keep up so you’re able to have services available for those who seek the up-to-date techniques.

Fortunately, with these innovations comes the easiness of acquiring the right information. It’s now much easier to find a class, course or tutorial online so you can learn new techniques in the comfort of your own home. Of course, it’s a good idea to research who you are taking these classes from to be sure you’re getting the best and most reliable information out there.

If you’d like to learn more about SEO or other areas of web design that you’ve yet to conquer, check out our website for the latest course offerings in web design and web development.

Appropriate Prices for Web Design

August 28th, 2018

Perhaps, you’ve been working with WordPress long enough that you’re ready to make a move. You’ve learned the ins and outs of Flash and you’re so good at Illustrator that it’s unbelievable! Those programs are really fun once you get the hang of it, and they are essential to web development.

But, if you are looking to take the leap to becoming a professional web designer, you have to start viewing this as a business. With that comes the most important part of a business, the pricing.

There are not exact or easy answers to how much you should charge for a particular design or project, but there are some factors you can take into consideration that will help you determine a good price.

One factor is the time factor. How long does it normally take you to complete a project? More specifically, how long would it take you to complete this certain project? If you’ve never logged your time, all you can do is estimate, so it might be a good idea to make a project for yourself and detail how long it took you to do what.

As a web designer and developer, many juggle more than one project at a time, which is another factor to take into consideration. Let’s say you’ve begun a project but have to stop because you need information from the client before proceeding any further. You shoot them an email, and start working on a different project in the meantime. Then they reply and want to speak on the phone, so you’re caught up in a conversation for several minutes. Here, it is difficult to determine how much time you spent on which project, but that’s just what you have to do. Log all the time, and each time, you worked on a project. You have to keep track of them all. More or less, this will become a habit and you’ll be able to see how much time you spend normally on things.

You may be thinking, “but why bother doing that?”

Here’s why: Someone may be willing to give you $500 for a web design project. However, if you spend 70 hours on this particular project, that $500 wouldn’t cover it. You would be quite sad to find out that equaled to about 7.5 cents per hour. However, if it only took you 5 hours to complete, you’d be making $100 an hour.

To be able to correctly get the right amount of money your project is worth, you have to track your time and know how long it takes you to do the simple things as well as the difficult tasks.

There are many ways to keep up with your time from creating an excel sheet to downloading time management tools and clocks via the Internet. Whatever you choose to do, keep the date, hours worked, exclude your lunch or other breaks and keep tracking. Sometimes you may only be logging certain minutes, but at the completion of a project, add them up to see your time spent.

After you’ve done this for a project, you’ll be able to properly estimate future projects, which will help you to determine an appropriate price for your services.